From the manufacturer:
Authentic LickiMat® Boredom Buster for Dogs and Cats. Perfect for Pet Treats, Yogurt, Peanut Butter, Spreads, Raw Food, Liquid Food, Pet Food. Slow Feeder, Healthy and Fun Alternative to a Slow Feed Bowl.
REDUCES ANXIETY, BOREDOM AND DESTRUCTIVE BEHAVIOUR – LickiMat helps calm and soothe your pet as they enjoy their favourite treat by helping release endorphins through the promotion of licking. Great for when you leave home, great for stressful times such vet visits, injections, bath time, nail clipping, injury recovery as well as thunderstorms and fireworks. Please remember to supervise your pet when first introducing them to LickiMat.
RECOMMENDED FOR BOTH DOGS & CATS – the LickiMat textured patterns are designed to please the tongues of both dogs and cats and to work with all manner of treats and foods, ranging from yogurt, peanut butter and all manner of spreadable treats to raw, wet, dry and liquid foods. The licking action enhances the sense of taste, allowing your pet to enjoy just a small amount of food. LickiMats are also perfect for adding supplements and medications to treats.
PROMOTES LICKING – the LickiMat surfaces promote pleasurable licking for both dogs and cats. The licking action generates saliva that helps protect your pet’s teeth and gums, and can aid digestion as saliva contains enzymes such as Amylase. The natural rubber surface also scrapes food particles and odour causing bacteria off your pet’s tongue, promoting fresher breath.
SERVE HEALTHY TREATS – the LickiMat allows you to serve a wide variety of treats: yogurt, peanut butter, purees, spreads and all manner of organic and healthy pet approved treats. The magic of LickiMat is that challenging your pet to lick the treat out of the patterned surface in order to be rewarded by the treat, slows the process dramatically and prolongs their enjoyment. Less calories, healthier treats and longer duration.
SLOWER FEEDING & HEALTHIER FEEDING – the LickiMat can be used to promote slower eating, which in turn reduces bloating and improves digestion. A great alternative to slow feed bowls. You can even freeze food and treats on the mat for slower and more enjoyable feeding.
ALTERNATIVE TO FEEDING BOWL – the LickiMat is a perfect replacement for all cat bowls and there are a wide variety of designs and colours to suit your preferences. The LickiMat is also a perfect dog bowl replacement for small and medium sized dog breeds. You can serve raw, wet, dry and liquid food at the same time without making a mess.
For fun pet interaction, three designs are available. Lickimat Soother, with its brush tip design, is perfect for soft and liquid treats like yogurt, purees, gravy or liquid treats and foods.
IF YOU HAVE A TEETHING PUPPY OR A NAUGHTY DOG THAT WILL CHEW ANYTHING, PLEASE ORDER A LICKIMAT TUFF™. IT IS VIRTUALLY INDESTRUCTIBLE AND ALSO DISHWASHER SAFE.
* made from non-toxic food grade TPR
* 20 x 20 cm/ 8″ x 8″
* suitable for all dogs and cats (supervise pet for first few times until sure they will not chew mat)
* freezer safe
* microwave friendly
* hand washable
